Hi! I’m Andrey Ubeyvolk, a conceptual art director working with identity and visual communication.

House of Walk is my personal visual archive. A place to keep photographs, stories, trips, and other moments that have become meaningful to me. Not just travel, but a record of the life I live and the way I see it.

Most photographs here were taken with a Ricoh GR III. I love its particular way of rendering color, light, details, and atmosphere.

For me, photography is a creative practice of paying attention. It takes you away from screens and back into the physical world, into the present moment. When you photograph, you start looking differently. You search for details, unexpected combinations, strange moments, beautiful light. You look around instead of at your phone.

I think this is especially valuable for anyone working creatively. The world is infinitely diverse, deep, and constantly changing. It is an endless source of inspiration. Anything can suddenly resonate with you and become a key to an idea waiting to be unlocked.

Photography gives me a reason to keep looking. It trains the eye, keeps curiosity active, and turns everyday life into a continuous search for inspiration.

I have been doing this for a long time. Around eight years ago, before owning a Ricoh, I was already photographing my life and travels with a small film point-and-shoot. The habit stayed.

Digital photography simply made it easier and faster to keep collecting. I like being able to return to photographs, organize them, and make small adjustments to color and image.

Over time, I accumulated too much material to let it disappear into Stories after twenty-four hours. I wanted these photographs to exist somewhere permanently and remain publicly accessible.

So House of Walk became an open archive. A place where photographs can live longer than a single post or Story.

This is not really a travel blog. There are trips here, but also ordinary days, people, objects, places, and random moments that stayed in my memory.

The archive is about lifestyle: where I go, what I notice, what I find beautiful, and how I experience the world.

It is also an extension of my work as a conceptual art director and graphic designer. My professional work shows what I create. This project shows more of who I am outside of work: how I live, what I look at, and how I see the world.

The things you photograph and the details you notice say something about you. This is my way of leaving those fragments somewhere visible.

I wanted the website to be minimal, but not empty. The photographs are the focus, while the grid, typography, interactions, hover states, and small details create a deeper layer underneath.

Everything is considered, but nothing should compete with the images.

I built it very quickly, while the idea was still alive. The whole thing took one day.

No Figma. I vibe-coded it with Claude Code.

For me, this is part of what a new kind of art direction can look like: having the visual idea, directing it, and building it yourself. Less separation between thinking, designing, and making. Fast, direct, detailed, and very DIY.

The name House of Walk started with my pseudonym, Ubeyvolk. It is based on a rare surname, but I use it as a creative name. “Volk” sounds a little like “Walk”, which suggested a House of Walk: a house of walking, wandering, travelling, and discovering.

“House” also had several cultural associations for me. My first job in fashion was at Leonid Alekseev’s studio, which later became House of Leo. Ballroom culture has its own Houses too: House of Ninja, House of Balenciaga, and many others. And there is Lars von Trier’s The House That Jack Built, by one of my favorite directors.

These references were never a single source for the name. They were separate pieces of cultural memory that eventually came together with my own meaning: my house, my world, and my way of moving through it.

The slightly crooked planet represents the world outside the house. On hover, it turns counterclockwise, like a small gesture towards looking backwards: revisiting photographs, memories, places, and moments that have already happened.

This is House of Walk.
A small archive of a life in motion.